I’ve always looked at the ‘Jobs-to-be-Done’ framework. Last year, I devoted Learning Notes #38 to this and the extensive blog post ‘The Jobs-to-be-Done approach: empathy that matters for learning eXperience design’.
A year later, the framework is still relevant and interesting as ever! Within aNewSpring, we’re currently looking closely at ‘learning impact’ as the current theme of our aNewLetter.
When I think of making a learning impact, the JTDB method quickly comes to mind. And I’m not alone in this, because recently I had a very interesting conversation about the concept with Mariël Rondeel of Kessels & Smit.