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Ger Driesen
Learning Innovation Leader, aNewSpring

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Jobs-to-be-Done for learning design A fresh outlook with Mariël Rondeel

I’ve always looked at the ‘Jobs-to-be-Done’ framework. Last year, I devoted Learning Notes #38 to this and the extensive blog post ‘The Jobs-to-be-Done approach: empathy that matters for learning eXperience design’.

A year later, the framework is still relevant and interesting as ever! Within aNewSpring, we’re currently looking closely at ‘learning impact’ as the current theme of our aNewLetter.

When I think of making a learning impact, the JTDB method quickly comes to mind. And I’m not alone in this, because recently I had a very interesting conversation about the concept with Mariël Rondeel of Kessels & Smit.

Interview with Bart Meerdink: Give yourself time to learn new things

He doesn’t like to talk about himself but he loves to talk about the company he has been co-owner of since recently. Beeckestijn Business School’s courses address the gap between education and business in the fields of digital, data, CX, marketing and communication. Their ‘digital marketing talentship’ earned the second prize at The 2022 aNewSpring Awards. ‘It is great to see that this programme leads to promotions, new jobs and great new roles.’

Ger’s Learning Notes #47: Learning Impact

Have you ever had a colleague who didn’t want to make an impact? I have never experienced that. I guess we all hope that our work has a positive impact in the end. Hard work doesn’t really do the trick; smart work does.

This episode is packed with resources by the best of the best. The resources are evidence-based too, to help you create the positive impact that you are aiming for. Learning is too important to leave it to chance. Designing learning is not only a beautiful and purposeful profession but also a one with huge responsibility. You can do it if you know how and apply what works based on evidence. I hope this will help you.

Introducing: the never-ending story of learning impact

The quest for learning impact has always been an important topic, and it will always stay an important topic. New challenges ask for new solutions, and ongoing technological advancements create new opportunities. No matter the role that you have in the learning community – as a learning designer, provider, consultant, trainer or internal professional – there is a big chance that your stakeholders will be interested and challenge you to show impact.

Check out our learning center. Take inspiration from our ebooks, whitepapers, blogs, learning notes and podcasts to create impactful learning journeys.

Join us at our events. aNewSpring believes in sharing knowledge. That’s why we regularly attend events, speak at events, and organise our own events.

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