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Roy's Training Improvement Café

In Roy&#039;s Training Improvement Café, Roy de Vries, Learning Innovator at aNewSpring explores how people really learn and what we as training experts can learn from that to keep improving our training. In this very first episode of the renewed Training Improvement Café, Roy sits down with Britt Brackenie—co-founder of Route12 and passionate advocate of practical learning transfer. Together, they explore what really makes training stick and how to create learning experiences that actually lead to behavioral change at work.💡 Spoiler alert: It’s not just about what happens in the training itself.<h2>Watch the full episode below</h2>Just hit play or scroll down for the show notes and the full transcript.

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Show notes

Episode 01 – Britt Brackenie on the 12 Levers of Transfer EffectivenessIn this very first episode of the renewed Training Improvement Café, Roy sits down with Britt Brackenie—co-founder of Route12 and passionate advocate of practical learning transfer. Together, they explore what really makes training stick and how to create learning experiences that actually lead to behavioral change at work.💡 Spoiler alert: It’s not just about what happens in the training itself.About BrittBritt Brackenie is a co-founder of Route12 and helps L&amp;D professionals design impactful learning journeys. With a background in Human Resource Management and a fascination for creating meaningful experiences, Britt now focuses on improving training transfer based on research by Dr. Ina Weinbauer-Heidel.What you&#039;ll learn in this episode:<ul><li>Why Britt once considered becoming a funeral coordinator (!)</li><li>How the 12 levers of transfer effectiveness help L&amp;D pros create more effective programs</li><li>How to use the transfer card game to reflect on existing training</li><li>Why clear transfer goals beat traditional learning objectives</li><li>The role of managers and peers in successful transfer</li><li>Small changes with big impact, like writing letters to managers</li><li>Why “What’s your biggest takeaway?” might not be the best closing question</li></ul>Episode highlights<ul><li>[00:01:00] – Why Roy loves the topic of transfer</li><li>[00:05:00] – Britt’s “aha” moment that led to Route12</li><li>[00:10:00] – What are transfer goals, and how do they differ from learning goals?</li><li>[00:14:00] – Playing the transfer card game with a cybersecurity training case</li><li>[00:35:00] – Can you ever cover all 12 levers in one training?</li><li>[00:39:00] – Why a letter to the manager might work better than a letter to yourself</li><li>[00:44:00] – Britt’s take on the most overrated L&amp;D advice</li></ul>Resources mentioned<ul><li><a href="https://www.transfereffectiveness.com/en">The 12 Levers of Learning Transfer – by Dr. Ina Weinbauer-Heidel</a></li><li><a href="https://www.routetwaalf.nl/transfer-designer-certification">Transfer Designer Certification</a></li><li><a href="https://www.routetwaalf.nl/resources">Blog posts by Britt and Route12</a></li><li><a href="https://www.linkedin.com/in/brittbrackenie/">Britt’s LinkedIn</a></li><li><a href="https://brittleert.nl/">Britt’s newsletter “Britt Leert”</a></li></ul>Britt’s inspirations<ul><li><a target="_blank" href="https://www.linkedin.com/in/juliedirksen/">Julie Dirksen</a> – blending learning science with behavioral science</li><li><a target="_blank" href="https://www.linkedin.com/in/laviniamehedintu/">Lavinia Mehedintu (Offbeat)</a> – thought leader in L&amp;D curation</li><li><a target="_blank" href="https://www.linkedin.com/in/drszlachta/">Dr. Alaina Szlachta</a> – specialist in evaluation and data-driven training improvement</li></ul>Quick tips to apply right away<ul><li>Try ending your next training with transfer planning, not just reflection</li><li>Get participants to write a letter to their manager with their key insights and next steps</li><li>Involve managers before and after training with simple 15-min conversations</li><li>Use transfer goals (not learning objectives!) to clarify desired behavior change</li></ul>Listen to this episode<ul><li><a target="_blank" href="https://open.spotify.com/show/26t7YhYsrITemuBus2o4sq">Spotify</a></li></ul> We’d love your feedback!What did you think of the episode? Have a question for Roy or Britt? Share your thoughts via <a href="mailto:roy@anewspring.com">roy@anewspring.com</a> or message us on LinkedIn.📣 Don’t forget to subscribe, leave a review, and share this episode with fellow L&amp;D pros who care about making learning work.

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Article

In this very first episode Roy sits down with Britt Brackenie to explore what really makes training stick and how to create learning experiences that actually lead to behavioral change at work.

The 12 Levers of Transfer Effectiveness with Britt Brackenie

Training Improvement Café Episode 01: Transfer Effectiveness

transfer

training improvement

Interview

Love to Learn Spotlight

Have you ever sat through a dull lecture, watching the clock, waiting for a break, and wondering why learning has to be so boring?Niels Floor thought the same. But instead of accepting it, he decided to change it. In 2007, he introduced the term Learning Experience Design (LXD) – a way to make learning not only more engaging and immersive but, most importantly, more effective.

Meet Niels

<h3>The Father of Learning Experience Design</h3>Originally from the Netherlands, Niels began his career in graphic and interaction design. When he first introduced himself as a Learning Experience Designer, people raised their eyebrows. &quot;They thought I’d made something up,&quot; he says. But to Niels, it made perfect sense. With a background in design, experience in teaching at various universities, and a growing frustration with traditional education, he saw an opportunity: we learn from what we experience – so why not design learning the way we design great experiences?

Instant clickThat thought led him to introduce the concept of Learning Experience Design. “I did introduce the term. Someone later found a scientific article where a researcher had used it years before, but it was just a single mention – nothing really came of it. When I came up with the term Learning Experience Design, I instantly felt this click, this moment where I thought, ‘This is exactly what I want to do.’”Niels followed through as he dedicated his professional life to the development, application and promotion of Learning Experience Design ever since.At first, not everyone was convinced. &quot;In the Netherlands, people can be quite sceptical,&quot; Niels says with a grin. But he didn’t let that stop him. Now, as the ‘Father of Learning Experience Design’ – though he wouldn’t call himself that – he is dedicated to making learning more engaging and meaningful for educators and learners around the world.

Experience LXD during our next Love to Learn Experience.

Article continues after the fun fact

His first international business trip for LXD wasn’t to a nearby country, but all the way to Brazil. “I wasn’t expecting that at all. But they got the idea, they were like, ‘This is exciting, let’s bring Niels over.’”

First stop: Brazil

Global impact

The impact quickly became global. The moment Niels landed in Brazil, he was invited to conduct training in Singapore.That’s when it became apparent that the adopters of LXD were spread all over the world. Niels’s next challenge: how do you identify all these people and bring them together?Niels tackled this by creating the Learning Experience Canvas, a free tool designed to help educators and designers craft structured learning experiences. As more people started using it, an international community began to take shape, eventually paving the way for LXDCON—now an annual conference celebrating its tenth year.

Learn more about LXDCON

Niels compares LXD to Indiana Jones—both passionate, independent, and all about protecting valuable &quot;treasures&quot; (aka great learning experiences), even when things go off track.

LXD: The temple of knowledge

Learning Rockstar

<h3>A Rockstar in Learning Design</h3>We know we’ve used the term &#039;learning rockstars&#039; before, but Niels Floor is a true learning rockstar – quite literally.As a teen, he dreamed of becoming a rockstar, and that love for music never faded. He plays the guitar, piano, and bass, and he sings—but what he enjoys most is writing music. In many ways, he sees it as similar to designing a learning experience.

This emotional connection is key to effective learning. Think back to your teenage days: If you were sitting in class and you had just fallen in love with someone, the whole world felt different, and everything in class seemed to take on a new meaning. Meanwhile, the person next to you might have been going through a breakup, experiencing the same lesson in a completely different way.Our emotions shape how we learn and what we remember—something that’s just as true in the classroom as it is at a concert.

His love for music isn’t just a hobby—it made its way into his teaching. As a brain booster, he composed and played music for his students to set the right mood for learning.

La...La...La...Learning

Brain boosters

When designing his own courses, Niels always prioritises experience over strict structure. During his time running a six-month minor programme at Avans University of Applied Sciences, he had the freedom to design the course as he wished. He started each class with a fun brain booster, made fresh juice for the students, and even created music for them. Niels incorporated all sorts of quirky activities, not necessarily to improve their brains on the spot, but to remind students, &quot;Your brain is a very important part of who you are—treat it carefully.&quot;Rather than focusing just on learning objectives, Niels asked a bigger question: How do I want my students to feel at the start, and how do I want them to feel at the end? This approach makes learning more personal, flexible, and engaging. “Learning isn’t supposed to be easy,” he adds. “Challenge and discomfort are part of the process.”

<h3><strike>Endure</strike> Experience Learning</h3>Learning should be something you want to do—not something you have to endure. Niels has spent his career proving that when learning is designed as an experience, people don’t just remember it—they enjoy it. Whether through music, hands-on challenges, or creative interactions, he keeps pushing the boundaries of education.Niels is convinced that a great experience should not only be educational but also emotionally engaging. &quot;So you have to surprise them in a way that they&#039;re like, &#039;Oh, wait. This is better than I expected. This is actually quite interesting.&#039; Instead of just taking it for granted and saying, &#039;Well, people don&#039;t like this. Let&#039;s just make it user-friendly and as quick as possible, and they&#039;ll be done with it.&#039; No, I want to take a negative expectation and turn it into something where they&#039;re like, &#039;I&#039;m actually looking forward to the next e-learning module.&#039; That&#039;s what I&#039;m aiming for.&quot;We want more! And he relates this to music as well: &quot;When you go to a concert, if the artist is any good, they will leave you wanting more and shout &#039;We want more!&#039; A great concert has build-up, climax, and everything in it—just like any great learning experience.&quot;It may sound simple, but it&#039;s exactly what Niels aims for. In fact, the feedback he gets reflects this: people asking, &quot;When is the next module?&quot; rather than, &quot;Please, not again.&quot;

Niels is a proud guinea pig owner. &quot;We have two—Dusty and Snoopy. They’re surprisingly quick learners. With some training, they can do tricks like jumping through hoops or walking in circles.&quot;

Genius guinea pigs

<h3>Design unforgettable learning experiences</h3>

Love to Learn Experience

Make any training a delightful experience. &quot;This was way better than I expected. I&#039;m actually looking forward to the next module. That&#039;s what I&#039;m aiming for&quot;, Niels says.

Delight your learners

Join Niels Floor at the Love to Learn Experience

Make learning unforgettable

Learning should be something you look forward to, not something you have to endure. Niels Floor shows how learning can be an engaging and memorable experience that really sticks with you.

Unforgettable Learning Experiences: Music to your ears with Niels Floor

Love to Learn Spotlight: Niels Floor

learning pioneers

In this series we put a spotlight on the passion and the life of true luminaries in learning, to discover what makes them tick about their area of learning expertise and to get inspired on how to help people learn better.For this first edition we had a chat with Dr. Alaina Szlachta about the power of data in learning and in life.

Meet Alaina

Some people shy away from data. But for Dr Alaina Szlachta, just hearing the word ‘data’ brings a big smile to her face. She proudly calls herself a ‘data nerd’, and once you get to know her, you can’t help but agree.Alaina is a Measurement Architect and Learning Designer with over 15 years of experience in academia and corporate learning. She specialises in creating data-driven and behaviour-changing learning experiences that deliver measurable results.

Learn to love data from Alaina during our Love to Learn Experience

Alaina is a former dancer who loved performing, but realising most careers end by 25, she made the tough choice to leave the stage and focus on her education—one of her hardest decisions.

From dance to data

Data as a tool to improve

<h3>Data as a tool to improve</h3>But where does that passion for measurement and evaluation come from?From an early age, data has been central to Alaina’s life. As an athlete, debater, and dancer, she learned that progress depended on measurement, feedback, and continuous improvement. Her coaches used data-driven systems to track performance, helping her focus on what mattered most to succeed.For Alaina, data was always a means to an end—winning. Her competitive nature made her appreciate the power of insights, ultimately earning her a university scholarship in speech and debate.This mindset carried over into the corporate world, where she quickly realised that data isn’t just about tracking numbers—it’s about optimising performance. As a leader, Alaina uses data to provide clear, evidence-based feedback, helping her team improve continuously. She knows that while feedback can be hard to hear, when it is backed by clear data, it becomes a tool for real growth and improvement.

Did you know Alaina didn’t write her book &quot;Measurement and Evaluation on a Shoestring&quot; alone? Her loyal Labrador, Doko, was right there with her the whole time—co-writer status granted!

Alaina's sidekick: Doko, the Data Dog

Data as a mirror

<h3>Data as a mirror</h3>But let’s be honest—data can be intimidating. There is a reality check that comes with data that can be uncomfortable.

<a target="_blank" href="https://www.linkedin.com/pulse/introduction-book-ceos-guide-training-elearning-work-will-thalheimer-a9qaf/">Dr. Will Thalheimer shares a strong point in his new book, CEO’s Guide to Training, eLearning, and Work.</a> He says, &quot;Over-relying on learner reaction and satisfaction scores can have damaging consequences. If we focus too much on making learners feel good, we might end up designing training that prioritises fun over real results.&quot;It’s a helpful reminder that while positive reactions are important, the true aim of training should always be to deliver real, measurable outcomes. As Alaina points out, “Learning is challenging and uncomfortable, and it&#039;s in that discomfort where true growth happens.”

If she had to compare data to a movie character, it would be Weird Barbie from the Barbie Movie. According to Alaina, data shares fascinating insights in its own way, but let’s face it, we’re all a bit scared of it!

Data Barbie

But here’s the positive twist: once we embrace what data can do, it becomes a powerful ally. As Alaina reflects: &quot;When you realise what data can do for you, there’s no holding back. All of a sudden, you want more data because you realise that data can help you do anything.&quot;Alaina also explains that data can help you achieve personal goals, improve performance, and solve problems in ways you may never have imagined. And that it’s not just about numbers; it’s about progress.That’s why it’s important to see data for what it really is: a tool for improvement.

Data to measure training impact

<h3>Data to measure training impact</h3>So how can you make the most of your training data for customers?Start by thinking of your training as a solution to a problem, not just a course. Talk to your customers about the challenges they want to solve and how your training fits into that. It’s not just about the session itself—it’s about the changes in performance that follow.Be clear from the beginning about what you’re trying to achieve. What behavioural or performance changes are you looking for? That way, you can use your data to see whether your training is truly making an impact.When we embrace data for what it truly is—honest and unfiltered—it can really drive change. It’s not about having all the answers, but about gaining insights that help us make better choices, improve, and lead more effectively. Data might not always tell us what we want to hear, but it’s the key to real, meaningful progress. So, let’s use it to move forward, learn, and grow.

Alaina doesn’t just break down walls around data—she literally breaks them down as a real estate investor, buying, renovating, and renting properties for 8 years!

Breaking down walls

<h3>Data-enabled training design made simple</h3>

Learn how to gather insights through feedback and activities, making your learning programmes more effective and adaptable. 👇 Sign up using the button below

Let Alaina help you improve!

Join Dr. Alaina Szlachta at the Love to Learn Experience

Learn to Love Data

Discover what makes luminaries in learning tick about their area of learning expertise. For this first edition we had a chat with Dr. Alaina Szlachta about the power of data in learning and in life.

Dr. Alaina Szlachta on why data is like Weird Barbie

Love to Learn Spotlight: Dr. Alaina Szlachta

Learning content

Learning design

You know them: those passionate trainers who stand in front of a group and craftfully share their expertise with learners. Transitioning to teaching in an online environment is a challenge that many education and training professionals are currently facing. In a traditional classroom setting, trainers can rely on direct interaction, spontaneous discussions, and practical examples to deliver their message and engage their audience. However, this dynamic can easily be lost when the content is transferred to an online learning environment.When transitioning everything you teach in a classroom setting to an online format, it might seem natural to write it all out. Yet, this approach often results in a digital book - something that, frankly, no one wants to wade through when they sign up for an e-learning course. You&#039;ll need to carefully evaluate your content, deciding what to keep, what to add, remove, or rewrite. How do you go about this? And how do you ensure the material resonates with your learners?

Long chunks of text

Pitfall #1 - Long chunks of text

One of the biggest pitfalls of designing online courses is offering long pieces of text without any variation. Text alone can be effective, but it can quickly become boring, resulting in a loss of focus and learner engagement.The following two tips will empower your e-learning and make the difference between a dull text and an engaging online training:Tip #1: Offer different formatsWhen designing a learning program it is essential to provide different types of content to keep learners engaged.<ul><li>Text: short summaries or additional texts can function as reference points.</li><li>Videos: summarise your content, provide examples, share a story, or present a case study.</li><li>Visual explanation: images, infographics, and models that clarify and make complex information more understandable.</li><li>Podcasts: audio provides an alternative way for consuming information, such as while on the go.</li></ul>

Tip #2: Promote interactivityInteractivity is crucial for keeping learners engaged. Here are some simple ways to add interactivity to your course:<ul><li>Quizzes: tests and quizzes help reinforce knowledge and encourage active participation.</li><li>Drag-and-drop questions: have learners move elements to the correct place to test their understanding.</li><li>Hotspots: provide interactive images where learners can click on different areas to get more information.</li><li>Activating elements: use tasks or simulations that require learners to think and apply their knowledge.</li></ul>This <a href="https://www.thinkdom.co/post/a-comprehensive-guide-to-the-3-levels-of-interactivity-in-elearning-content-development">Thinkdom blog</a> explores different ways to introduce interactivity, categorised into three levels of complexity.

Sleep-inducing textzzz...

Pitfall #2 - Sleep-inducing textzzz...

When converting a book into an e-learning course, you&#039;ll encounter text that is often long-winded and detailed. You&#039;ll need to streamline this content to focus on the essentials. In contrast, PowerPoint presentations are designed to complement spoken explanations, so you should aim to create a clear, engaging, and compact narrative without overloading the audience with information.In both cases, less is more: the more brief and focused your online content, the more effective it will be. Break your content into small, manageable pieces (chunking) and revisit them periodically with increasing intervals (spaced repetition).

GuidelinesConsider the following guidelines to help you write clear and effective texts that resonate with your audience:<ul><li>Write engagingly: understand your audience well and tailor your text to speak to them, perhaps by creating a persona and focusing your content accordingly.</li><li>Cut, cut, cut: eliminate all unnecessary words and sentences to keep your text as brief and clear as possible.</li><li>Keep it short: use short paragraphs and plenty of white space to make your text easy to navigate and read, improving the overall reading experience.</li><li>Use visuals: a well-chosen image can often express more than words, so incorporate visuals to support or enrich your message.</li><li>Write actively: your text will come across as more lively and direct when written in an active voice.</li><li>Coherence principle: include only relevant images, words, and sounds to avoid distractions and ensure your message is communicated clearly.</li><li>Personalisation principle: address your audience in a friendly and informal manner, as if you are speaking to them personally, to make the learning experience more engaging and effective.</li></ul>

Want to learn more about writing effective web texts? Join our free Mini Masterclass: Writing On-Screen Texts.

Making text too generic

Pitfall #3 - Making text too generic

When writing texts for your online learning environment, personalisation is crucial. A common mistake is crafting generic content that fails to address the specific needs and characteristics of your audience. This makes the content less relevant and engaging for learners.&quot;Isn’t a book also written for a general audience?&quot; That’s true, but a book can be broad because its audience is much wider. Readers accept this general approach. Similarly, a PowerPoint presentation can be general because the presenter adds a personal touch. However, e-learning is different from both a book and a PowerPoint and must be tailored to the target audience.To achieve this, it is useful to create a <a target="_blank" href="https://theelearningcoach.com/elearning_design/audience/learner-personas-for-elearning/">persona</a> or an <a target="_blank" href="https://theelearningcoach.com/lxd/empathy-maps-for-learning-experience-design/">empathy map</a>. A persona is a detailed profile of a typical participant in your course, based on research into your audience. An empathy map helps you understand how this persona relates to your product. Investigate who your audience is, what their challenges are, what goals they wish to achieve, and what situations they find relatable. By integrating familiar scenarios, such as those they might encounter in their workplace, your audience will feel more engaged, and the content will resonate more with them. This not only increases relevance but also enhances the impact of your message. The same principle applies to photos: ensure that the people shown reflect your learners.Also, make your learning environment <a target="_blank" href="https://www.anewspring.com/articles/how-to-tackle-the-issue-of-starting-levels-with-adaptive-learning">adaptive</a> where possible. Not every learner starts with the same level of knowledge and skills. Therefore, design your e-learning to adjust to the level of each learner.

Writing from your design

Pitfall #4 - Writing from your design

You&#039;ve put a lot of thought into your design, and it is logically structured. However, a common pitfall is presenting learners with content without providing the larger context they can hold onto. While PowerPoint presentations allow you to explain this context and books have a relatively fixed structure that people can navigate, e-learning can be much more flexible. Without a clear overview, learners may become disoriented, wondering where they are, how long it will take, and whether they are making any progress.It’s crucial to provide learners with a framework at the beginning and to show them step-by-step where they are in their learning journey. One effective method is to visualise the learning path as a kind of roadmap. Guide learners through the process, marking when a step has been completed. You can do this through pop-ups, text, or video messages.

Learning ObjectivesA common mistake we often encounter, even offline, is stating the learning objectives word-for-word at the beginning of a topic. Fact: almost no one reads this, and even if it is read, it often doesn’t stick. It’s better to approach learning objectives in a different way. <a target="_blank" href="https://www.worklearning.com/2013/05/13/rethinking-instructional-objectives/">Will Thalheimer </a>found that explicitly stating learning objectives at the start of a lesson or training is not always useful. In some cases, it can even be distracting and make the learning process less effective.

He suggested that integrating learning objectives subtly into the learning experience helps learners focus without lessening their curiosity and motivation.A powerful approach is to start with a question. This encourages learners to think about the learning objective and engage with the content actively from the outset. The result? Greater learning effectiveness.

Recognise these pitfalls? Let me help you turn your PowerPoint into engaging e-learning with the Quick Scan, which reviews key elements for a smooth transition.

I can help!

In short

<h3>In short</h3>Converting classroom training to an online learning environment comes with its challenges. It is crucial to maintain the interaction and dynamics of a physical class, even in a digital setting.By avoiding the pitfalls discussed and implementing the right strategies—such as varying content, keeping your texts brief and impactful, personalising, and visualising the learning path—you can ensure that your online training remains engaging and effective. This approach will elevate your e-learning to a higher level and create a meaningful impact on your learners.

Margot Sprenkels

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Transitioning classroom training into e-learning comes with several pitfalls. It's crucial to maintain the interaction and dynamics of a physical class, even in a digital format.

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Latest insights

Hi Niels, Learning Experience Design. Sounds great, but what is it?&quot;We learn everything from experience, so it only makes sense to design the experiences we learn from.&quot;

We all learn from experience

Learning experience design offers a fresh perspective on how we learn and unlocks new possibilities to shape the experiences we learn from. Are you are open to trying new things, get creative and unleash your inner artist?

How do you design a learning experience?

Register for the experience, it's free!

Online session on May 15, 2025 | 3:00 - 4:00 pm CEST In this Love to Learn Experience we are joined by Niels Floor, learning experience design pioneer and author of the book &quot;This is learning experience design&quot;. Together with our own Roy de Vries, you will explore how learning experience design can change the lives of learners and make your job even more enjoyable.What can you expect:<ol start="1"><li>Take part in our pre-work; this will help you how to get started.</li><li>Participate in an engaging 1 hour Masterclass. Niels will offer an insightful and interactive introduction into learning experience design.</li><li>Unlock your certificate and get bonus material in the learning platform.</li></ol>Sign up to save your spot and be among the first to know when the pre-work is available.

✨...try a new design method that benefits you and your learners.🧑‍🎨...use creativity to find smart &amp; original solutions.🤝...work in a more human-centred, goal-oriented way.

After this experience you can...

Niels is a learning experience design pioneer. As a designer, author, teacher, trainer and speaker, he’s been leading the way in this exciting design discipline ever since he coined the term learning experience design in 2007.

Niels Floor

Roy is a passionate educational scientist, who wants to create impactful learning experiences, with a focus on technology and innovative methods to help people learn. He regularly shares insights about learning and training improvement.

Roy de Vries

Join leading pioneer in Learning Experience Design Niels Floor and Roy de Vries on 15 May to discover how to use Learning Experience Design to create learning that works.

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