Yes, I recognise that from my conversations with clients. For the record: this does not apply to every training course, because some courses are perfectly suited to self-paced e-learning.
But for training courses that have ‘traditionally’ been taking place in the classroom, this statement certainly applies, as far as I am concerned. In oversimplified terms, learners get more value out of classroom training than from pure e-learning. So, logically they are more willing to pay for it.
This is clearly visible in commercial training courses (for which I am the target group). Commercial professionals prefer classroom training to e-learning and are willing to pay more for it.
Unfortunately, I have also seen some training providers who saw e-learning as the holy grail for training commercial people, but they learned a pretty hard lesson from that.
“The difference in value is mainly in whether or not you have live learning interventions with a trainer or coach.”
I think the difference in value comes mainly from having or not having live learning interventions with a trainer or coach. In many cases, this does appear to be essential for effective training.
If at all possible, most people will also opt for training on location. But as far as I’m concerned, that goes perfectly well with the use of online tools. For example: for preparation, assignments, assessments, reference work, you name it. So, online or offline? No, online AND offline!