For effective learning, not only content but also context is a very important element. In what kind of context does the learning take place? Or even more important, in what kind of context is learning supposed to be applied? We see three personalisation options here.
Based on the infrastructure of the location. Depending on the specific location in, for example, a hospital, on the railway or highway, or at a production line, some learning materials will be (most) relevant and others not. Easy access to the most relevant learning and performance support materials on a specific location can be a powerful way to personalisation. This can be done via a pull strategy; think of scanning QR codes at location or on equipment. Or it can be a push strategy, think of iBeacons pushing relevant content on a specific location. Ideal could be smart push with a system knowing what each individual needs at a specific location.
The next option is focused on the legal, cultural, language differences or even weather conditions of the geographical locations. For example, identical tasks might be simpler or more complex in different countries because of legislation.
Finally, those based on learning modalities, as the learner learns anytime, anywhere, either at work, during a commute or at home. It works best if the content is responsive so it can easily be approached via different devices such as PC, tablet or smartphone.