“How do I use the catalogue; the marketplace of your learning environment.”
How do I use the catalogue of aNewSpring?
Imagine that you’re a trainer or that you work for a trainer, and you are investigating the possibilities to offer your online training directly to students. In our eBook Classes to masses: 10 tips on how to sell your e-learning, we have already described how you can do this. But did you also know that aNewSpring has a catalogue feature? In this blog, I explain how this feature works and what you can do with it.
What exactly is the catalogue?
The catalogue is actually the marketplace of your learning environment, in which you can place the training courses that your course members can purchase, order or request.
In what ways can I use the catalogue for my company?
Our customers use the catalogue in different ways:
1. To sell training courses directly to course members
For B2C-educators and trainers: course members order the courses they want to attend through the catalogue. They can request courses from you, so that you can manually take care of access and invoicing. You can also automate this by making them pay by means of iDeal via Stripe.
2. To re-use and sell valuable content
For B2B-educators: aNewSpring's learning platform is designed to manage content centrally and to be easily reusable (click here for more information about the platform structure). The valuable content that you already offer to business customers can also be offered as B2C. In fact, start a new company label, create a sub-environment, and sell your training courses!
3. As a free demo
You can post a free mini-training in the catalogue for promotional purposes. By creating a demo, you can, for instance, give your course members or business customer a taste of what to expect when they purchase the full training. The login can be anonymous as well as with login data. With login data, you know exactly who has looked at your training. However, people will not leave their details behind quickly, so think about this well in advance.
4. As Internal Academy
You can also create an internal academy, giving your course members or employees the opportunity to follow extra training courses in addition to the mandatory training courses to which they already have access. This academy is only accessible to people whom you gave login data. Participants request training courses, and you either approve or reject these requests. The latter is also possible without provisional approval.
Which steps do I need to follow to get the catalogue working?
We have written several support articles on how to create a training catalogue. You can find them on the support website. We have also written a step-by-step plan on how to activate the catalogue and how to place products in it. As soon as your catalogue is live, you can choose to process your orders manually or to have this done automatically via a combination of Stripe, Buckaroo or PayPal.
What will it look like if I sell my courses through the catalogue?
Imagine you’re finished setting up the catalogue, and you want to sell your training ‘Time Management’ to your course members. First, place all the information about this training on your website, and then create a button ‘Buy training’ and make sure this link is connected to the product ‘Time Management’ in your catalogue. Alternatively, you can also choose to use a button on your website with 'Go to training catalogue', after which students can view your complete catalogue offer.
If you make a link with, for instance, Stripe, the course member can pay you immediately and receives an email with the login data. The participant then can then go to your learning environment to log in and start the learning experience! You can log in at any time to see how many courses you have already sold.
Good to know!
- An LTI link allows you to sell your training via Springest.
- Make sure you have adjusted the look & feel of your learning environment, so that the course member has an optimized experience and recognizes the catalogue as your product.
- Some platforms place their customers’ products in a central catalogue that is accessible to everyone, like a sort of Marketplace for training courses. We don’t do this: it’s your content, your learning environment, and your catalogue.
- The use of the catalogue function is free of charge. If you connect to a Payment Service Provider (PSP) like Stripe, they will ask for a fee for processing the payment. You can ask the PSP to check how much this fee is.
About the authorPatricia van der Have
Loves to hear refreshing ideas whether it’s about business or life in general.
On the wish-list to learn: Knitting, Italian
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