How to create product training
About product training
In general, all kinds of products have a life cycle. After the launch of a new product, it has to be sold to the right users, who need to use it in the right way for maximum value (and at minimal risk). Maintenance or other support might be needed to increase its life cycle and usability. Some products even need proper handling to be decomposed and recycled. Having the right level of product knowledge can be critical in all these situations. Therefore, good product training can be essential in different situations.
Huge variety in the range of product training
Training products can vary from a simple app to an enterprise software system, from coffee capsules to space shuttles and everything in between.
Product training is suited for consumers and/or professionals
The specific product knowledge that’s needed can vary depending on the role people have in relation to the product. Maybe you have to launch a new smartphone, sell a new medicine, learn to use a new software application, service the latest hybrid car or dismantle a nuclear power plant.
Reasons to use product training
People in different roles need different product knowledge, at different moments and in different contexts to achieve the best result. Product training can be seen as expensive, but believe it or not, ignorance will often cost much more. In many cases, product training can also become an additional revenue stream or increase brand loyalty. Therefore, effective product training can be critical to the success of a product. So, smart design and the delivery of product training is not only a real challenge but also an exciting and rewarding task.
The most important features of product training:
- Strangely enough, the main focus of product training is not on the product or on product features! The main focus of product training is, in fact, connected to ‘the job’ that marketeers, sales reps, users, support agents, maintenance reps or product dismantlers have to do in relation to the product: launch it, sell it, use it, maintain/support it or recycle it.
- Product training should be designed with a clear understanding of the target audience. A product might require different versions of product training, depending on the users.
- Product training supports a need for those involved with the product – it closes a knowledge or skills gap that can’t be closed in other ways, such as manuals, quick start guides, checklists or other performance-support solutions.
- The training is easily available at the moment it’s needed and is easy to access in the context of the target audience.
- Good product training might need to focus on the knowledge, skills and attitude related to the product – this has to be clear at the start and taken into account during the design phase of product training.
- Depending on the type of product and how fast the features or versions of the product might change, it’s important to choose a design that makes it easy to update the content of the product training.
- As with all training, it should be relevant, engaging and inspiring.
aNewSpring supports the following features for product training:
- Blended learning
- Social and Mobile Learning
- MemoTrainer™ as retention tool
- Conditional learning activities
- Certificates of participation
- Hand-in assignments
- Video hosting
Reasons to use product training
it is a journey to become proficient.”
Ger Driesen, Learning Innovation Leader at aNewSpring