“I come from a real entrepreneurial family. My parents had a thriving hospitality business in Asten, a café/discotheque with a party room which thousands of people visited every week to party. My parents were much more than just bar owners, they were real entrepreneurs.
My mother was a great hostess and always listened to everybody. My father constantly kept an eye on new ways to attract audiences. He booked all kinds of artists, from Adam Curry and the Zangeres Zonder Naam to the British pop duo Mel & Kim, who were hardly known at the time. I learned a lot from how my parents handled business. As a child I was always listening to what they were talking about. They taught me to work independently and hard. I can now recognise the innovation that my father had in myself.
When I was fifteen my mother died in a fatal accident and ten years later the same happened to my brother. That does form you as a person. I learned that I had to be strong and that I had to do things myself. You have to take your own responsibilities and pursue your own dreams.”