We live in a VUCA world, with VUCA being the acronym for Volatile, Uncertain, Complex and Ambiguous. The term was first introduced by the US Army War college. During the Cold War, things were much simpler; the world was divided into two camps, and it was clear who ‘the enemy’ was. After the Cold War, it became a lot more complicated, quickly. Things changed fast and many changes were hard to interpret. Leaders in the army, who were trying to adjust their strategies, experienced this ‘new normal’ as volatile, uncertain, complex and ambiguous, and so, ‘the VUCA world’ was introduced.