Webinar:
Start with who

Dec 12, 2019 – Online webinar

Webinar:
Start with who

Dec 12, 2019 – Online
13.00 – 14.00

For many years, professionals worldwide have been inspired by Simon Sinek’s ‘Start with Why’. Would this approach also be useful for learning and development? In this free, interactive webinar, Ger Driesen explains why he wants to ‘transform’ it into ‘Start with Who’. Join in and learn all about ‘the Golden Circle of Learning Design’. Definitely interesting for learning designers.

This webinar is free, register only

Interested?
Sign-up for the webinar

For many years, we have benefited from Simon Sinek’s ‘Start with why’. This inspiring idea also guided learning designers in their approach although it originates from a leadership and marketing perspective. In the era of Learner eXperience Design, it’s time to put the learner back in the centre of our design. To do so, we have to replace the ‘why’ with ‘who’ and create the ‘Golden Circle for learning design’.

Why ‘Start with why’ is a pitfall for learning design:

  • Start with WHO to really understand the people that have to get the job done;
  • Explore different types of WHAT kind of ‘jobs to be done’ for real empathy;
  • Understand the characteristics of the context WHERE the job takes place.

Use your understanding to design the right blend of learning and performance support interventions and modalities

Even more inspiration about learning?

Here are some interesting blogs from Ger to get you started.

Ger’s Learning Notes #38 – Jobs to be Done for Learnings design(ers)

Are you fond of milkshakes? In fact, I am. And even more since I heard the explanation by Clayton Christenson about why people ‘hire’ a milkshake. Clay gives a great explanation about Jobs to be Done via his fun and famous Milkshake example that you’ll find in this episode.

Although Jobs to be Done (JTBD) stems from Innovation literature, I think it has value for, and can easily be applied by learning designers. For sure if you want to apply design thinking principles such as the use of empathy.

I’d like to say: ‘JTBD is empathy on steroids’. See how it might help you and let me know about your experience when you tried.

Ger’s Learning Notes #37 – Inspiration from Award Judges

The previous learning note episode (#36) was about learning from award winners (aNewSpring Most Inspiring Learning Journey Awards 2021). This time, I’ve asked the judges of the awards to share their favourite resource with the ‘learning notes audience’. The four judges were Stella Collins, Nicole van de Ven – Smeelen, Michael Strawbridge and yours-truly. You’ll find their relevant resources in this edition of the learning notes.

Ger’s Learning Notes #36 – Learning from winners

You might be wondering why it’s taken so long since the previous edition of my learning notes. First, because of the COVID lockdown, we decided to spend our time serving the community with our free ‘miniMOOC’ on Online Social Learning. Then, in late September 2020, I was hit by a severe stroke and was in hospital for half a year. I needed to learn to swallow and walk again for the second time in my life. I’m very grateful to have recovered quite well after nine months.

Ger’s Learning Notes #35 – Learning Experience Design

I bought my first iPad in Chicago in 2010. At that time, the device wasn’t available yet in the Netherlands. During my flight back home, I opened the box and switched the device on. What a magical experience! Never before had a nine-hour flight felt so short. Steve Jobs and Apple changed the world. They moved design, in general, and User Experience Design, in particular, towards the centre of attention and set new standards.

Ger’s Learning Notes #34 – The Learning Technologies London Notes

Do you have any special occasions every year besides Christmas and the summer holidays? Something to look forward to because you know it will be a great experience? For me, such an occasion is the Learning Technologies Conference and Exhibition in London. Late January or early February of each year, this largest learning event is on the agenda. In this episode of the learning notes, you’ll find some impressions of this great event.

Learning Technologies London 2020 Highlights

The Learning Technologies Conference & Exhibition 2020 took place in London last week. Europe’s leading showcase of organisational learning and the technology used to support learning at work. I spent most of my time at the conference and together with a great delegation from Holland, Belgium and the UK. Here is my review of three conference sessions plus a book launch and some initiatives for ‘next- gen’ L&D professionals.