Webinar:
Start with who

Dec 12, 2019 – Online webinar

Webinar:
Start with who

Dec 12, 2019 – Online
13.00 – 14.00

For many years, professionals worldwide have been inspired by Simon Sinek’s ‘Start with Why’. Would this approach also be useful for learning and development? In this free, interactive webinar, Ger Driesen explains why he wants to ‘transform’ it into ‘Start with Who’. Join in and learn all about ‘the Golden Circle of Learning Design’. Definitely interesting for learning designers.

This webinar is free, register only

Interested?
Sign-up for the webinar

For many years, we have benefited from Simon Sinek’s ‘Start with why’. This inspiring idea also guided learning designers in their approach although it originates from a leadership and marketing perspective. In the era of Learner eXperience Design, it’s time to put the learner back in the centre of our design. To do so, we have to replace the ‘why’ with ‘who’ and create the ‘Golden Circle for learning design’.

Why ‘Start with why’ is a pitfall for learning design:

  • Start with WHO to really understand the people that have to get the job done;
  • Explore different types of WHAT kind of ‘jobs to be done’ for real empathy;
  • Understand the characteristics of the context WHERE the job takes place.

Use your understanding to design the right blend of learning and performance support interventions and modalities

Even more inspiration about learning?

Here are some interesting blogs from Ger to get you started.

Ger’s Learning Notes #31 – Blockchain

Blockchain? No, really, blockchain? Yes, blockchain! Why? Let me tell you. When I started my career in learning and development, the Internet was just entering the workplace. I was proud to have my own personal computer (PC) at work – not everybody did. At first, we didn’t have an Internet connection, so also no e-mail! And then, ‘suddenly’, the Internet was there in every aspect of our professional and private lives.

Ger’s Learning Notes #30 – Social Learning

In this episode of the Learning Notes, you’ll find some of the best resources from experts explaining how to make the best use of social learning. Please use them as conversation starters. Comment, ask, debate and challenge what you read, and more importantly, share! We need all of you to create the best social learning around social learning.

Ger’s Learning Notes #29 – ATD19 edition

Did you ever see 13,000+ L&D professionals in one place? It is possible and happens at the ATD International Conference and Exhibition. This year, the conference took place from May 19 to 22 in Washington DC. It was my sixth ATD conference in the US, and it’s always a unique and kind of overwhelming experience.

The benefits of blended learning

With all the learning interventions and approaches that exist today, the real ‘art’ is to create ‘the right blend’ of interventions that leads to the best results. Often, some type of e-learning is part of the blend, but not necessarily.

Ger’s Learning Notes #28 – Compliance Training

I recently discovered a very exciting topic related to learning: compliance training! You might think I’m kidding but, in fact, it is the truth.

Start with who?

Are you a fan of Simon Sinek and ‘Start with Why’? And his ‘Golden Circle’? Yes? Me too! But not always. Only when it comes to themes about marketing or leadership, not those that deal with learning design. Then, I think, you can start begin with ‘who’. Turn the spotlight on the professional for whom you are designing a learning journey.

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