Are you fond of milkshakes? In fact, I am. And even more since I heard the explanation by Clayton Christenson about why people ‘hire’ a milkshake. Clay gives a great explanation about Jobs to be Done via his fun and famous Milkshake example that you’ll find in this episode.
Although Jobs to be Done (JTBD) stems from Innovation literature, I think it has value for, and can easily be applied by learning designers. For sure if you want to apply design thinking principles such as the use of empathy.
I’d like to say: ‘JTBD is empathy on steroids’. See how it might help you and let me know about your experience when you tried.