Writing great copy is a challenge, writing outstanding marketing copy is an art. To realise our growth ambitions aNewSpring is looking for a creative and passionate Marketing Content Specialist AKA Copy Wizard to join our marketing team. Your mission will be to take the quality and resonance of our marketing copy to the next level.

  • Are you that person who sees mediocre copy everywhere and just can’t help but take a shot at improving it?
  • Do you constantly get compliments about how your copy just nails it?
  • Get a dopamine shot every time a page or email you’ve worked your magic on converts like crazy?
  • Want to work at a purposeful & fast growing SaaS scale-up that is all about helping people learn better with technology?
  • Do you read all this and think: “Nice try wannabe…you definitely need me!”?

Then let’s talk and show us your craft!

About the company that’s all about learning

At aNewSpring, we do everything we can to make learning fun and effective. Our software for professional training companies helps them create beautiful, effective and varied learning journeys. We work with a no-nonsense approach and believe in an open, positive and respectful collaboration. This approach allows us to continuously improve and offer our clients a better experience. Besides that, this mindset has led to an eNPS, that hasn’t dipped below 48 in the past 12 months and is currently even 61!

Our approach has allowed us to grow from a small start-up to a fast-growing SaaS company over the past ten years, with thousands of customers and even more satisfied learners already. We are a Dutch company, based in Rotterdam, with offices and partners in our main regions (UK, Australia and South Africa).

How will you contribute to our mission?

In our mission to empower the learning journeys of millions of people around the world, we need to convince as many professional training providers as possible to work with us as their learning platform of choice. To get there, we need to be at the top of our marketing game. Including spot-on copy as a vital part of that engine.

That’s where you come in! It’ll be your mission to make sure our landing pages, emails, blogs and other copy is highly compelling and converting, resonating with our core audience and perfectly fitting to our tone of voice.

Whenever someone develops content and thinks it’s about finished, you always see a diamond in the rough and know how to polish it into a shining piece of jewellery. You even go beyond the copy and have an eye for visual design as well.

What is our Marketing Content Specialist responsible for?

In this role you are the one that pushes our content to be the best version of itself. You work in close collaboration with your marketing colleagues to help them craft the best possible content and you take it over the finish line by adding your touch of magic before it’s published.
You also are the go-to-person for colleagues for copy advice. That doesn’t mean you’re reactive. You want every piece published to be spot-on and you’re actively on the lookout for content you can improve.

In bullet points, your responsibilities are:

  • Write compelling and engaging marketing emails (incl. subject lines);
  • Work hand in hand with our website and design coordinator to:
    • publish blogs that look awesome and read great;
    • create highly converting and compelling landing pages;
  • Continuously improving and optimising micro copy on key pages on or website to increase both engagement and conversion;
  • Collaborate with product marketing lead to write compelling product marketing copy;
  • Reviewing and improving copy of team members or other colleagues to make sure it’s to the point, engaging and on brand.

Who are you?

  • You recognise yourself in our core values: open, no-nonsense, win-win, fun, taking responsibility, continuously improving, ‘eigen wijsheid’ and relaxed feedback.
  • You’re passionate about writing copy that resonates and converts.
  • You have an outstanding ability to empathise with your target audience and write in a way that compels them to take action.
  • You have a great eye for the complete end product, including the visual design.
  • You have high standards when it comes to the quality of your work and that of your teammates.
  • You have experience with CMS’s, preferably WordPress.
  • You’re great at giving and receiving honest feedback.
  • You have demonstrable experience in a similar role.
  • You are fluent in (written) English and Dutch.

What do we have to offer?

  • Autonomy to make your work really yours.
  • Plenty of opportunities to grow within the team/company.
  • Lots of flexibility, for example to work remotely.
  • Do-it-yourself pension provision, with professional advice.
  • 25 vacation days.
  • A fitting salary according to the Baarda salary scale as “Medior Allrounder” (€ 2.247 – €3.210 gross p / month).
  • Laptop and such to set up your home office.
  • And lastly, a super nice workplace in the heart of Rotterdam with the absolute best view

A new employer in corona time. How does that work?

No worries. Online training is our core business remember?

We have built our systems and processes entirely on remote working. We have a ‘Preboarding Learning Journey’ about our culture and methods. Plus an online onboarding programme which we complete together.

Take Hilde, who started with us in October 2020 as our Campaign Marketeer: “When Covid took off for a second spin, I started working at aNewSpring. So I was onboarded completely  from home and got to know the organisation like that. 

The onboarding went very well, help was offered on many sides and everyone takes the time to help you grow. I was consciously sought out and everyone shared their enthusiasm about the organisation and worked extremely hard on a beautiful platform.

After the induction period, colleagues are happy to help. For me it feels like a warm bath and I think it speaks for the organisation that you get a lot of appreciation for the work you do. Everyone is deemed important and you really feel that. The atmosphere in the company is very inviting and friendly!”

Are you interested?

Please send your CV and motivation letter as a sample piece of your marketing copy we simply can’t ignore for the attention of Natasja Vuik, our HR representative, to work@anewspring.nl with the subject: “Application Marketing Content Specialist”.

Great, you’ve decided to apply! What is next…?

Within three working days you will receive a confirmation of your application per e-mail. Sometimes even within half an hour, but we cannot guarantee this (we can guarantee three days). In that email our standard application procedure is further explained.

And, a condition for being hired is a positive Statement of Conduct (Verklaring Omtrent het Gedrag) by the Dutch Dept. of Justice.

Intermediaries are asked not to respond to this vacancy.

Who are you going to work with:

Within Marketing and Sales we work as a team and we want to approach everyone who comes into contact with aNewSpring with a positive, no-nonsense and open attitude. That makes us happy, and them too.

JosContentmarketeer and Head of events

The entire aNewSpring team is very close. Despite working remotely, we remain a real team. We all strive not only to bring in new customers, but also to inspire our current customers and let them share in our successes.

CallistaWebsite owner

Our product:

Our office: