New insight: participants do not start the course
During this workshop, an important challenge came to light: one-third of the people who enrolled actually ended up not starting the course!
“We made the entire flow clear. Which points does the student encounter and at what point might they drop out? Together with aNewSpring, we made that concrete. Then we started making improvements. This included adapting the emails with a more active writing style and making the design more attractive. We also set up the system in a way that students who do not complete the e-learning don’t receive a certificate and their employer can see this. Thus, we tightened up the whole flow.”
From then on, Kompas became even more successful with their platform. In the last course year, they trained 20.000 participants in aNewSpring and they started adding more and more features to their training. From the Memotrainer to adaptive learning and making a connection with their CRM system. They’re now what we call an advanced user of the aNewSpring platform.